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Introduction

Fast-moving consumer goods (FMCG) which are also known as Consumer packaged goods (CPG) refer to the biggest group of consumer goods besides the manufacturing, supply, and marketing of respective consumer products. This industry is the 4th major industry in the country India contributing around twenty percent to the GDP. This one of the leading industries of the Indian economy offers employment to nearly three million individuals, which totals for roughly five percent of the overall industrial unit employment in India (iMayank Pant & iAnmol Pratap Singh, 2019).
It consists of three major segments which include; household and personal care that is 50% of the entire sector; 31 % share of the healthcare sector, and food and beverages that totals for the left behind 19% share. The key group of actors in the market are Hindustan Unilever Limited, Nestle, Proctor & Gamble, ITC, Nirma, Colgate, Britannia, Emami, Amul, Marico, and Dabur.
Different factors such as a change in consumer lifestyle, increase in population and other several factors have an impact on industries. Similarly, government policies and political factors also have extreme effects on businesses and industry and it is the responsibility of the groups to obey them. It is essential for the corporations to fulfill the rules executed; nonconformance of which might cause serious consequences to the business and industry. In recent years, the government has executed certain limitations in import policies of consumers’ goods. Though, exemptions in sales tax and excise duty are given to the small-scale industries. This will let the SMEs capitalize more and will raise the total of new entrants. Transport and infrastructure services are getting better not just in cities but also in the rural regions of the country as well which will assist in the growth of the industry and the arrival of more entrants in the market. This study will assess the existing market concentration of the Indian FMCG industry and will also assess the chances of new entrants in a highly concentrated market.

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Indian FMCG industry in the context of market concentration.

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Ashutosh Singh

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