Creating a smartphone app that gets a high adoption rate among users is becoming a more and more daunting task each day. Most users install an app and after one or few uses, they discard the app until a storage-cleaning app suggests the app be uninstalled, in which case, they are more likely than not to do so.

This difficulty in popularizing an app stems from many reasons, the biggest of which is the abundance of alternatives. Apps stores like the Play Store and Apple App Store have millions of apps in various categories that could render any new entry obsolete before it even has a chance. How do you make your app stand out among the millions of others already there?