The Complementary and Impact between Online Stores and Physical Stores
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This research paper argues that the opening of an offline store tends to increase online browsing and sales which is an indicator that online and offline shopping complements each other. Full research covers the following: Introduction Bridging the Gap between Academic Findings and Industry Beliefs The Functioning of Physical Stores and Online Stores Comprehending the Mechanism of the Role of Marketing Communications in Physical Stores How Brands Can Increase the Implication of Physical
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